Living Blueprint News: Articles by: Jeff Chan
Communication Strategy – The Secret to Rebranding Success
April 18th, 2012
Renaming / rebranding a company (or their major product) is a big decision. One of the chief deterrents is the fear of losing clients. Will people lose track of you when the old name disappears? Not if you turn the process into an opportunity via an effective communication strategy. When implemented correctly, a rebranding /… Read More
Posted in Uncategorized
Jeff Chiba Stearns Brings Whiteboard Animation to LBP
April 11th, 2012
We like to look at Living Blueprint as a meeting place for like-minded individuals who happen to enjoy strategic branding and communication. When a project requires collaboration, it’s an opportunity to track down someone with complementary skills and a similar mindset. This was how we connected with animator / documentary filmmaker Jeff Chiba Stearns.
Posted in Announcements, News
MATTER – An Ally in the Quest for Quality Content
March 26th, 2012
MATTER’s Kickstarter response has proved that there’s a market for high-quality online content. Living Blueprint has always viewed the Internet as a powerful source of and vehicle for high-quality content. As stated on the Our Thinking page, Living Blueprint’s raison d’etre is to bring companies to life by integrating beautiful design, rich content, and engaging… Read More
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The Power of Branded Proposals
February 21st, 2012
One of the services that has been popular with Living Blueprint’s clients is the creation of branded proposal templates. It’s a fact of business that a proposal can make or break a deal, and there’s a big difference between presenting a brand-consistent, professionally designed proposal to a prospective client and passing them something that… Read More
Posted in News
Eight Rules for Company and Product Naming
February 1st, 2012
One of the most important elements of starting a company or releasing a new product is choosing a name that is consistent with your brand, suits your product/service, and appeals to your target market. Naming is a challenging task that the Living Blueprint team is always excited to take on. It’s an opportunity to test… Read More
Posted in News
Mobile Websites – Don’t Get Left Behind!
January 27th, 2012
It’s hard to ignore the popularity of mobile websites. Smartphones are seemingly in the hands of almost every teen, pre-teen, and adult in cities around the world. Google has launched their Go Mo initiative, which outlines the importance of mobile for both personal and business applications. While some continue to downplay mobile sites as a… Read More
Posted in News
New Catered Art Website
November 2nd, 2011
Client Update – Catered Art Website Launch We’re very proud of our work on the recently launched Catered Art website – a breathtaking display of divine culinary creations by chef Mark Halyk. Cutting-edge design and stunning photography unite perfectly in this tantalizing showcase, which has earned descriptors like “elegantly manly” and “food porn”. Food… Read More
Posted in Announcements, News
Making Sense of Advertising Strategy
November 1st, 2011
What Kind of Ads Do I Need? Planning an advertising strategy can be a confusing process. There are many important decisions to be made regarding style, approach, and choice of communication medium to ensure that you are accurately representing your company and that your ads will resonate with your target audience. With so many interlinked… Read More