CPRS Conference
More than just a website!
Our role was to guide CPRS strategically through the course of the year leading up to the conference. This was done by first creating an appropriate branded image and then teaching / coaching CPRS to work with the tools we created. Simple in design but the reality of the project was much more hands on.
The Canadian Public Relation Society didn’t just want a website – they wanted impact. Our budget was not focused on programming – it was focused on strategy. What does that mean? Simple, we worked with a templated back-end and built from that starting point for the website – why? We knew the sum of all parts would give us the result we needed and we knew we needed our financial resources in other areas.
Here is what the CPRS Vancouver Chair person said about about the results from our combined efforts.
To Living Blueprint:
The National Conference was extraordinarily successful. Thank you.
Living Blueprint provided the marketing strategy, tools, and on‐going guidance for ‘On The Edge’, the Canadian Public Relations Society’s 2009 National Conference. Despite being held amid a recession, the conference delivered a substantial profit and set the new attendance record. This occurred because of the audience you delivered.
You wowed us with:
- Strategic direction that expanded our market
- An endless supply of fresh promotional concepts
- The coaching on web 2.0 techniques
- A brilliant, interactive website
Most importantly, your guidance made us brave enough to abandon old techniques and aggressively embrace a better‐focused strategy.
Please count the Canadian Public Relations Society’s members coast‐to‐coast as your fans.
Gratefully,
John Kageorge, Chair
On The Edge, the 2009 CPRS Conference
++ live website
SERVICES:
Brand Strategy
Brand Design
Event Strategy
Social Media Strategy