Syntaris Power
With the Syntaris Power Corporation project, Living Blueprint tackled the exciting challenge of building a complete brand for an imposing roster of international heavyweights. The progressive vision of Robert Fraser, Isaac Moss, and Greg Burnett, Syntaris Power Corporation is a groundbreaking company with the best interests of the Earth’s population in mind. Dedicated to the production and delivery of clean, safe, and renewable energy, Syntaris Power Corporation aims to provide for the needs of today while ensuring a green future for the generations to come. Living Blueprint was hired by Syntaris to create a corporate identity and to formulate a marketing strategy that would give them a strong presence as pioneers in the Canadian energy industry.
Living Blueprint immediately identified that Syntaris Power Corporation’s strength was in its world-class business, financial, and engineering credentials. Chief Financial Officer Isaac Moss and Directors Robert Fraser and Greg Burnett, three key members of the Syntaris team, have over 60 years of combined experience in the realm of investment banking advisory services and international corporate finance and administration. Their collective resume includes Carob Management Ltd., Galaxy Multimedia, AlphaStream Wireless, and Corninex Communications.
Living Blueprint’s challenge was to conceive of an image and marketing strategy for Syntaris Power Corporation that would capitalize on these impeccable credentials while integrating them with the company’s progressive vision, creating a product that would have a strong appeal both to investors and to the general public.
The Syntaris Power Corporation project was an intensive eight-month relationship wherein Living Blueprint worked closely with Kevin Boothroyd, V.P. of Corporate Communications and Public Affairs, to create a brand from the ground up. Keeping the company’s strengths, vision, and purpose in mind, Living Blueprint took the company’s vision, gave it a name, produced a logo, and formulated and implemented a marketing strategy that would put them on the forefront of the Canadian energy marketplace.
To give Syntaris Power Corporation a memorable presence at trade shows, on the Internet, in the media, etc., Living Blueprint created a diverse array of marketing and promotional material, including a logo, website, letterhead, business cards, booklets and brochures, envelopes, trade show booths, and coffee mugs. To ensure continuity with their dedication to renewable use of resources, all Syntaris Power Corporation printed material was made using recycled paper certified by the Forest Stewardship Council.
The result of this collaboration was that Syntaris Power Corporation has become a multifaceted brand whose depth, vision, practice, and philosophy are as attractive to investors as they are to an increasingly environmentally aware public.
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SERVICES:
Brand Strategy
Brand Design
On-Line Strategy
Public Relations
Trade Show Strategy
Brand Standards Guide
Video Design
Website