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	<title>Living Blueprint</title>
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	<link>http://livingblueprint.com</link>
	<description>We are a strategic branding and communications agency who brings companies to life by integrating beautiful design, rich content, and engaging technology</description>
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		<title>Communication Strategy &#8211; The Secret to Rebranding Success</title>
		<link>http://livingblueprint.com/2012/04/communications-strategy-the-secret-to-rebranding-success/</link>
		<comments>http://livingblueprint.com/2012/04/communications-strategy-the-secret-to-rebranding-success/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:28:50 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=1557</guid>
		<description><![CDATA[Renaming / rebranding a company (or their major product) is a big decision. One of the chief deterrents is the fear of losing clients. Will people lose track of you when the old name disappears? Not if you turn the process into an opportunity via an effective communication strategy. When implemented correctly, a rebranding /... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/04/communications-strategy-the-secret-to-rebranding-success/">Read More</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jeff Chiba Stearns Brings Whiteboard Animation to LBP</title>
		<link>http://livingblueprint.com/2012/04/jeff-chiba-stearns-brings-whiteboard-animation-to-lbp/</link>
		<comments>http://livingblueprint.com/2012/04/jeff-chiba-stearns-brings-whiteboard-animation-to-lbp/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 23:21:45 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=1473</guid>
		<description><![CDATA[We like to look at Living Blueprint as a meeting place for like-minded individuals who happen to enjoy strategic branding and communication. When a project requires collaboration, it&#8217;s an opportunity to track down someone with complementary skills and a similar mindset. This was how we connected with animator / documentary filmmaker Jeff Chiba Stearns. Depicting... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/04/jeff-chiba-stearns-brings-whiteboard-animation-to-lbp/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/04/jeff-chiba-stearns-brings-whiteboard-animation-to-lbp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MATTER &#8211; An Ally in the Quest for Quality Content</title>
		<link>http://livingblueprint.com/2012/03/matter-an-ally-in-the-quest-for-quality-content/</link>
		<comments>http://livingblueprint.com/2012/03/matter-an-ally-in-the-quest-for-quality-content/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 19:53:36 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=1314</guid>
		<description><![CDATA[MATTER&#8217;s Kickstarter response has proved that there&#8217;s a market for high-quality online content. Living Blueprint has always viewed the Internet as a powerful source of and vehicle for high-quality content. As stated on the Our Thinking page, Living Blueprint&#8217;s raison d&#8217;etre is to bring companies to life by integrating beautiful design, rich content, and engaging... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/03/matter-an-ally-in-the-quest-for-quality-content/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/03/matter-an-ally-in-the-quest-for-quality-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1-800-Got-Huddle?</title>
		<link>http://livingblueprint.com/2012/03/1-800-got-huddle/</link>
		<comments>http://livingblueprint.com/2012/03/1-800-got-huddle/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 19:56:58 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=704</guid>
		<description><![CDATA[I had the privilege of joining 1-800-Got-Junk for their daily huddle yesterday. I&#8217;m not usually one for team pump-up meetings, but I do recognize the value of a daily ritual that gets your entire company on the same page. It was great to see that everyone in the company had equal say, and could say... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/03/1-800-got-huddle/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/03/1-800-got-huddle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Branded Proposals</title>
		<link>http://livingblueprint.com/2012/02/the-power-of-branded-proposals/</link>
		<comments>http://livingblueprint.com/2012/02/the-power-of-branded-proposals/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 19:46:32 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=681</guid>
		<description><![CDATA[&#160; One of the services that has been popular with Living Blueprint’s clients is the creation of branded proposal templates. It’s a fact of business that a proposal can make or break a deal, and there’s a big difference between presenting a brand-consistent, professionally designed proposal to a prospective client and passing them something that... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/02/the-power-of-branded-proposals/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/02/the-power-of-branded-proposals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eight Rules for Company and Product Naming</title>
		<link>http://livingblueprint.com/2012/02/eight-rules-for-company-and-product-naming/</link>
		<comments>http://livingblueprint.com/2012/02/eight-rules-for-company-and-product-naming/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 00:59:50 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=640</guid>
		<description><![CDATA[One of the most important elements of starting a company or releasing a new product is choosing a name that is consistent with your brand, suits your product/service, and appeals to your target market. Naming is a challenging task that the Living Blueprint team is always excited to take on. It’s an opportunity to test... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/02/eight-rules-for-company-and-product-naming/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/02/eight-rules-for-company-and-product-naming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Websites &#8211; Don&#8217;t Get Left Behind!</title>
		<link>http://livingblueprint.com/2012/01/mobile-websites-dont-let-the-world-leave-you-behind/</link>
		<comments>http://livingblueprint.com/2012/01/mobile-websites-dont-let-the-world-leave-you-behind/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 23:47:14 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=625</guid>
		<description><![CDATA[It’s hard to ignore the popularity of mobile websites. Smartphones are seemingly in the hands of almost every teen, pre-teen, and adult in cities around the world. Google has launched their Go Mo initiative, which outlines the importance of mobile for both personal and business applications. While some continue to downplay mobile sites as a... <a style="padding-left:10px;" href="http://livingblueprint.com/2012/01/mobile-websites-dont-let-the-world-leave-you-behind/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2012/01/mobile-websites-dont-let-the-world-leave-you-behind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Catered Art Website</title>
		<link>http://livingblueprint.com/2011/11/new-catered-art-website/</link>
		<comments>http://livingblueprint.com/2011/11/new-catered-art-website/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 23:24:36 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=558</guid>
		<description><![CDATA[&#160; Client Update &#8211; Catered Art Website Launch We’re very proud of our work on the recently launched Catered Art website &#8211; a breathtaking display of divine culinary creations by chef Mark Halyk. Cutting-edge design and stunning photography unite perfectly in this tantalizing showcase, which has earned descriptors like “elegantly manly” and “food porn”. Food... <a style="padding-left:10px;" href="http://livingblueprint.com/2011/11/new-catered-art-website/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2011/11/new-catered-art-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Sense of Advertising Strategy</title>
		<link>http://livingblueprint.com/2011/11/making-sense-of-advertising-strategy/</link>
		<comments>http://livingblueprint.com/2011/11/making-sense-of-advertising-strategy/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 00:25:18 +0000</pubDate>
		<dc:creator>Jeff Chan</dc:creator>
				<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Tips & Tricks]]></category>

		<guid isPermaLink="false">http://livingblueprint.com/?p=574</guid>
		<description><![CDATA[What Kind of Ads Do I Need? Planning an advertising strategy can be a confusing process. There are many important decisions to be made regarding style, approach, and choice of communication medium to ensure that you are accurately representing your company and that your ads will resonate with your target audience. With so many interlinked... <a style="padding-left:10px;" href="http://livingblueprint.com/2011/11/making-sense-of-advertising-strategy/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2011/11/making-sense-of-advertising-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Living Blueprint has Rebranded!</title>
		<link>http://livingblueprint.com/2011/06/lbp-rebranding-message/</link>
		<comments>http://livingblueprint.com/2011/06/lbp-rebranding-message/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 21:20:02 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=129</guid>
		<description><![CDATA[Living Blueprint has undergone a transformation since being founded by David Childs in 2004. Over the years of providing businesses with creative services, a recurring thread of strategic planning began to appear in Living Blueprint’s projects. This strategic process developed and Living Blueprint began to attract like-minded individuals with skills that complemented and supported David’s... <a style="padding-left:10px;" href="http://livingblueprint.com/2011/06/lbp-rebranding-message/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2011/06/lbp-rebranding-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communication &#8211; The Key to a Strong Brand</title>
		<link>http://livingblueprint.com/2011/01/communication-is-the-key/</link>
		<comments>http://livingblueprint.com/2011/01/communication-is-the-key/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 03:19:32 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=1</guid>
		<description><![CDATA[In my experience, most companies do a pretty good job of designing their brand but don&#8217;t know what to do with it after that. They&#8217;ve got a neat logo and a nifty tagline. It&#8217;s on the business card and letterhead and the website. But now what? How do you make a good brand great? Well... <a style="padding-left:10px;" href="http://livingblueprint.com/2011/01/communication-is-the-key/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2011/01/communication-is-the-key/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alaska Pacific Energy Corporation &#8211; New Website</title>
		<link>http://livingblueprint.com/2010/09/energy-on-the-menu/</link>
		<comments>http://livingblueprint.com/2010/09/energy-on-the-menu/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 19:31:26 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=56</guid>
		<description><![CDATA[The interesting thing about branding is getting an inside firsthand look at a variety of companies. Who is behind them? Where are they going? Are they complex or simple? In many cases we help our clients clarify these and many more questions. Alaska Pacific Energy (APEC) is a new company looking to make their mark... <a style="padding-left:10px;" href="http://livingblueprint.com/2010/09/energy-on-the-menu/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2010/09/energy-on-the-menu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Kindness Effect &#8211; A Not-for-Profit Organization</title>
		<link>http://livingblueprint.com/2010/05/kindness/</link>
		<comments>http://livingblueprint.com/2010/05/kindness/#comments</comments>
		<pubDate>Wed, 12 May 2010 19:32:38 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=58</guid>
		<description><![CDATA[&#160; Living Blueprint has been helping charities and not-for-profit organizations since the day we opened our doors, so when we had the opportunity to help three young girls raise money to build a well in Ethiopia, we simply could not turn away. They have an event on May 15th (this weekend) and I want to... <a style="padding-left:10px;" href="http://livingblueprint.com/2010/05/kindness/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2010/05/kindness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pacific Coastal Airlines &#8211; Print Communication Campaign</title>
		<link>http://livingblueprint.com/2010/05/pacific-coastal-ailines/</link>
		<comments>http://livingblueprint.com/2010/05/pacific-coastal-ailines/#comments</comments>
		<pubDate>Wed, 12 May 2010 01:53:24 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=284</guid>
		<description><![CDATA[We are proud to announce that Pacific Coastal Airlines has chosen to collaborate with Living Blueprint on a year-long print campaign. In a past life I was a ramp attendant at the Victoria Airport and worked closely with Pacific Coastal. However,  my role was to marshall the airplanes and load the baggage on and off. ... <a style="padding-left:10px;" href="http://livingblueprint.com/2010/05/pacific-coastal-ailines/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2010/05/pacific-coastal-ailines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MobiGlow &#8211; Brand Launch</title>
		<link>http://livingblueprint.com/2010/02/mobiglow-brand-launch/</link>
		<comments>http://livingblueprint.com/2010/02/mobiglow-brand-launch/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:55:21 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=289</guid>
		<description><![CDATA[Aggressive, persistent, and resourceful are great descriptive words for the principals of this company.  They began by finding a great car washing system that uses dramatically less water than anything else on the market.  No soap, no chemicals, no water run-off -  in fact it only uses about one cup of water to clean an... <a style="padding-left:10px;" href="http://livingblueprint.com/2010/02/mobiglow-brand-launch/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2010/02/mobiglow-brand-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hinder, Puddle of Mudd, Hedley&#8230; Living Blueprint?</title>
		<link>http://livingblueprint.com/2009/07/hinder-puddle-of-mud-hedley/</link>
		<comments>http://livingblueprint.com/2009/07/hinder-puddle-of-mud-hedley/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 01:59:00 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=294</guid>
		<description><![CDATA[What&#8217;s the connection between Hinder, Puddle of Mudd, Hedley and Living Blueprint?  Easy, we had the privilege of building a website for their producer Brian Howes. Following a string of major successes Van Howes Studios decided to get online and show the world who they are.  We spent a couple of months with the Van... <a style="padding-left:10px;" href="http://livingblueprint.com/2009/07/hinder-puddle-of-mud-hedley/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2009/07/hinder-puddle-of-mud-hedley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uli&#8217;s Restaurant &#8211; New Website Launches</title>
		<link>http://livingblueprint.com/2009/07/ulis-restaurant-website-is-up/</link>
		<comments>http://livingblueprint.com/2009/07/ulis-restaurant-website-is-up/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 02:01:04 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=299</guid>
		<description><![CDATA[The Living Blueprint team is very proud of the overwhelming response we’ve seen from the updated website and branding campaign for Uli&#8217;s Restaurant in White Rock. We have launched the new website and are thrilled to have been a part of the creation of  Uli’s new business outlook. We are very happy with the site –... <a style="padding-left:10px;" href="http://livingblueprint.com/2009/07/ulis-restaurant-website-is-up/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2009/07/ulis-restaurant-website-is-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On The Edge &#8211; 2009 CPRS Conference</title>
		<link>http://livingblueprint.com/2009/06/cprs-2009-on-the-edge-conference/</link>
		<comments>http://livingblueprint.com/2009/06/cprs-2009-on-the-edge-conference/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 02:05:34 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=309</guid>
		<description><![CDATA[Living Blueprint worked closely with The Canadian Public Relations Society (CPRS) this year to do branding and promotional exercises for the 2009 edition of their yearly conference ‘À La Fine Pointe.’ We worked closely for about a year and helped them redefine how they work with and within the web. Strategically, we set up Search... <a style="padding-left:10px;" href="http://livingblueprint.com/2009/06/cprs-2009-on-the-edge-conference/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2009/06/cprs-2009-on-the-edge-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ABC Language Solutions &#8211; Website Launch</title>
		<link>http://livingblueprint.com/2009/06/abc-language-solutions-website-is-up/</link>
		<comments>http://livingblueprint.com/2009/06/abc-language-solutions-website-is-up/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 02:02:52 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=304</guid>
		<description><![CDATA[ABC Language Solutions has been around for more than 12 years and has built a strong business based on referrals and reputation.  The decision was made to develop a recognizable brand and strategic outreach website through a strategic business development collaboration with Living Blueprint. The brand new site was created using a very strong content... <a style="padding-left:10px;" href="http://livingblueprint.com/2009/06/abc-language-solutions-website-is-up/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2009/06/abc-language-solutions-website-is-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website for Uli&#8217;s Restaurant in White Rock</title>
		<link>http://livingblueprint.com/2009/03/lbp-welcomes-ulis-restaurant/</link>
		<comments>http://livingblueprint.com/2009/03/lbp-welcomes-ulis-restaurant/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 02:08:34 +0000</pubDate>
		<dc:creator>David Childs</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://livingblueprint-testserver.com/lbp2011/?p=318</guid>
		<description><![CDATA[Tyson Blume, proprietor of Uli&#8217;s Restaurant, a longtime fixture of the White Rock waterfront, took ownership from his father who started the restaurant over 30 years ago.  Living Blueprint was chosen to create a website for them and establish some strategies strengthen the brand. Tyson Blume at Uli&#8217;s with a modest bottle of beer –... <a style="padding-left:10px;" href="http://livingblueprint.com/2009/03/lbp-welcomes-ulis-restaurant/">Read More</a>]]></description>
		<wfw:commentRss>http://livingblueprint.com/2009/03/lbp-welcomes-ulis-restaurant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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