AXYS Technologies
AXYS Technologies Inc. designs, manufactures, and installs remote environmental monitoring systems worldwide. Living Blueprint was responsible for establishing brand standards, managing the AXYS brand globally, preparing all international advertising, and developing a series of branded collateral. A comprehensive Brand Standards guide was developed to establish marketing guidelines and protocol, bringing consistency to the materials distributed by all AXYS departments and marketing reps. This indispensable brand management tool has enabled AXYS to control their brand and efficiently promote themselves to their global clientele. All past and present marketing and promotional items were assessed and brought into line with the new brand standards, enabling AXYS to effectively and efficiently leverage all relevant marketing initiatives created over the past 10 years. Other deliverables included the logo for AXYS Ocean Renewables, multiple advertisements in international industry magazines, promotional flyers, tradeshow booths, and 3D animation.