For organizations that have been around for multiple decades it is important to show growth, forward thinking and a high degree of professionalism. For 15 years the BC Aviation Council had been putting on their annual ‘Black Tie & Blue Jeans’ event to a typically members-only group. But their goal was to expand their membership and also increase the loyalty of existing members. What's the best way to do that? Simple, create an attractive, engaging brand that people are proud to be a part of. When membership is a sought-after commodity, your organization can't help but grow.