REACH Vancouver was an exclusive, invite-only event for a "who's who" of Vancouver. On the invite list were some of the city's most-recognized personalities and business owners, including Faye Leung, Bob Lindsay (Lift Bar and Grill, Monk McQueens, The Mortgage Group), Oswaldo Koch, and George Moen (Blenz Coffee). A collaboration between Living Blueprint and Firefly Hair Salon's Brian Burke, REACH Vancouver involved comprehensive branding and event planning services. A logo, identity, and website were developed and reinforced with a communication strategy created with Christopher Ian Bennett. The event itself was branded and the launch was executed, including videographers and photographers, keynote speakers Arthur Griffith and Mark Trotzuk, live jazz music, and promotional items such as REACH shoulder bags and clothing.
Disciplines: Brand Launch, Brand Strategy, Event Branding / Marketing, Logo, Marketing Strategy, Name, Web / Mobile