Reposition a Clothing Store

This job started with a statement from the client “We are going to open a new location downtown in one year, we cannot do that without the right strategy, we love what you did for Vancouver Fashion Week and Versace, if you can do that for us, you’re hired”

– Alvin Fabien. With an extensive collection of some of the most incredible hand made Italian mens shoes from some of the biggest and exclusive names on earth to beautiful hand made suites. Aramic wanted to have a store and brand that was in the same league as their merchandise. The entire Aramic brand was intended to look like it was straight out of a high end European magazine, the last thing we wanted was for Aramic to feel Local. LBP developed a full e-commerce website helping Aramic conduct business on-line.

Here is what the store looked like before the transformation began.