What is a random market – and are you serving one?
Do you know your ideal market, or markets? Were your marketing materials deliberately designed to appeal to this group? Read More
Author: David Childs
Credibility up in smoke? Building a brand in a controversial industry
Imagine your company not being graded for its merits, but on public perceptions based on lack of information or the actions of others. Read More
What if Virgin hired a Dragon? The importance of corporate alignment
The term “corporate alignment” is often slipped into conversations, speeches or proposals in an effort to establish credibility. Read More
Stand out in a Controversial Market
If you think starting a business is difficult – try trail blazing in an industry that was completely illegal just a short time ago.
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In marketing, the client isn’t always right. Nor is the agency
Trying to please demanding or inexperienced clients often leads to ad agencies producing below-par campaigns that don’t help anyone. Read More
Company Culture and Fitting In
How do values and culture help employees enjoy their workplace and thrive?Read More
Advertising: short-term brilliance or long-term strategy?
Imagine that you are an established company who creates a product that is valued by consumers. Read More
Pacific Coastal Airlines Ad Campaign
Pacific Coastal’s passion is British Columbia. They are intimately familiar with the most idyllic and untouched parts of a province Read More
Sharing with new businesses
It’s nice to reach out to people starting companies and give them some guidance and a helping hand if possible.
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You Can’t Fire me – I don’t work here
Need somebody to tell it to you straight? Suspect that one of your execs is just along for the ride? Looking for untapped potential within your business? Want to push yourself and your team this year?
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