What if Virgin hired a Dragon? The importance of corporate alignment
The term “corporate alignment” is often slipped into conversations, speeches or proposals in an effort to establish credibility. Read More
Category: Storytelling
Advertising: short-term brilliance or long-term strategy?
Imagine that you are an established company who creates a product that is valued by consumers. Read More
Pacific Coastal Airlines Ad Campaign
Pacific Coastal’s passion is British Columbia. They are intimately familiar with the most idyllic and untouched parts of a province Read More
Keynote with Aiesec
What an honour to be chosen as the Keynote speaker for the Aiesec “Connecting the Coast” annual conference! Read More
You’re a perfectly fine company – So why don’t I like you?
Why a customer’s choice of products or services often comes down to what feels right – and how to tap into that.
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Who we are
We like to look at Living Blueprint as a meeting place for like-minded individuals who happen to enjoy strategic branding and communication. Read More