Executive and Company Alignment, Strategic Planning, Business Plan, Company Name, Brand Positioning and Strategy, Marketing Execution, Marketing Materials, Video, Company Website, Investment Website

With the shortage in housing supply, low Canadian dollar, and flurry of foreign investments, Vancouver’s real estate market has reached an all time high. There were development activities in every neighbourhood across Metro Vancouver. In order to capture the attention of home buyers from all backgrounds, most developers create vague market positioning and build functional projects. We recognized that authentically showing who ABC is, why it builds, and for whom it is building would be key to cultivating a good reputation and market niche.

We led the founder through our proprietary process and turned his ideology and development philosophy into a powerful market position. Creating livable and comfortable spaces for young families was immensely personal to him. “Live Here. Work Here. Love Here.” not only described the young families he aimed to create homes for, but also conveyed his own aspirations and values.

In-depth market research and business planning kick-started the project. The insight enabled us to create a solid market entry strategy. Having identified the company’s core values and business culture, we positioned them authentically in the market and named it “Aequin Homes”, which represents human connection, love, fertility, and life, the embodiment of a thriving community filled with young families. We then proceeded to apply the brand strategy to the corporate identity, website, signage, and other materials. We commissioned two local artists to create  pieces that brought the ‘Aequin’ philosophy to life. They became core elements for the brand and building projects. We collaborated on the office design, ensuring their space embodies the brand values and brings the company to life.

Our business process and lateral thinking team gave Aequin and its founder the tools and guidance needed to enter the marketplace successfully. The brand created is authentic and personal – a true reflection of Aequin’s founder and business approach. We continue to work with them bringing Aequin communities to this region.

• • Are your divisions and executives working towards the same goal?

• • Are you at a milestone and need to reflect?

• • Do you struggle with team leadership?

• • Does your branding and marketing fall short and resemble a money pit?

• • Do you follow trends rather than stand on your own feet?

• • Is misalignment holding you back and costing you money?

• • Do your Core Values feel fake?

• • Are you an organization with a mission – or a mission with an organization.

• • Is your team focusing on distractions rather than core activities?

• • Is your executive team seasoned professionals who don’t like to be managed?